Illustration by Alex Castro / The Verge
Google parent company Alphabet is in talks to buy wearable company Fitbit, Reuters reports. There is currently no confirmation that the deal will definitely take place, according to sources familiar with the talks, nor is it known how much Alphabet has offered to acquire the US-based company. The news follows a report last month from CNBC that Fitbit was in the process of exploring a sale.
Google has played a part in the wearable market for years with its Wear OS operating system, but these have struggled to compete with the Apple Watch, despite getting support from a wide range of companies including LG, Fossil, and TicWatch. Even Samsung, a major Android manufacturer, has avoided Wear OS in favor of its own Tizen operating system.