Adobe and Twitter are designing a system for permanently attaching artists’ names to pictures | The Verge

akrales_181012_3024_0021.0 Adobe and Twitter are designing a system for permanently attaching artists’ names to pictures | The VergePhoto by Amelia Holowaty Krales / The Verge

Adobe, Twitter, and The New York Times Company have announced a new system for adding attribution to photos and other content. A tool will record who created a piece of content and whether it’s been modified by someone else, then let other people and platforms check that data. Adobe showed off a prototype in Photoshop today, but many of the details are still in flux, and there’s no release date.

The overall project is called the Content Authenticity Initiative, and its participants will hold a summit on the system in the next few months. Based on what Adobe has announced, the attribution tool is a piece of metadata that can be attached to a file. Adobe doesn’t describe precisely how it will keep the tag secure or prevent someone from…

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