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Former New York Mayor Michael Bloomberg has been quietly assembling a squad of tech executives to run digital advertising for his presidential campaign, as uncovered in a new report by CNBC. The report centers on a firm called Hawkfish, a digital ad startup that’s currently embedded within the Bloomberg campaign.
According to the campaign, Hawkfish was founded earlier this year, hiring Facebook’s former chief marketing officer Gary Briggs as one of the first employees. Former Foursquare CEO Jeff Glueck joined earlier this month, as reported by CNBC. The firm was active in 2019 races in both Virginia and Kentucky, operating as a general Bloomberg-aligned ad firm meant to counteract a perceived Republican advantage in digital ad targeting.