With DC and parent company Warner Media dealing with the fallout of major layoffs, a new piece of the corporate puzzle has emerged. DC has now hired former Activision Blizzard Chief Marketing Officer Daniel Cherry to fill the positions of Senior Vice President and General Manager.
According to The Hollywood Reporter, Cherry will begin his role on September 8 and his responsibilities include overseeing “business affairs editorial, talent services, marketing, sales, brand and direct to consumer for DC.” Cherry will report directly to WarnerMedia’s President of Global Brands and Experience Pamela Lifford and will work closely with Senior VP, Business Strategy, Finance and Administration, Anne DePies.
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The general manager position is a new addition to DC’s executive leadership. DC is touting Cherry’s experience in the esports realm while at Activision, a sign the company is looking to branch beyond its traditional forms of consumer outreach and target new, untapped segments of the comic book market. THR also notes this new position is designed to allow Publisher/Chief Creative Officer Jim Lee to focus on building up the wider DC brand. It’s unknown whether Lee will continue under those titles or take on a new position at DC.
This news comes weeks after WarnerMedia laid off hundreds of employees, eliminating the majority of workers at DC Universe and DC Direct and as much as one-third of DC Comics’ editorial staff, including editor-in-chief Bob Harras. In place of Harras, Marie Javins and Michele Wells are serving as interim editors-in-chief.
While the future direction of DC Comics is still unclear, we’ve explored a few ways the company will probably change in 2021, including fewer monthly comics and a greater emphasis on digital releases.
This news comes as fans wait for the second half of the DC FanDome virtual event, which will stream on Saturday, September 12. We’re expecting to learn more about Cherry’s role in the company and DC’s upcoming plans then. For now, check out our breakdown of all the big DC FanDome announcements so far.
Jesse is a mild-mannered staff writer for IGN. Allow him to lend a machete to your intellectual thicket by following @jschedeen on Twitter.