Volkswagen of America lied about rebranding to ‘Voltswagen’ | The Verge

Large_13212_VoltswagenAnewnameforaneweraofe_Mobility.0 Volkswagen of America lied about rebranding to ‘Voltswagen’ | The Verge
Image: Volkswagen of America

Volkswagen of America lied about rebranding to “Voltswagen” in an effort to draw attention to the lone electric vehicle it’s currently selling in the United States, Reuters and The Wall Street Journal have reported. It was a marketing stunt done ahead of April Fools’ Day.

This all started when Volkswagen of America “accidentally” published a draft version of a press release announcing the change on Monday, which was first reported by CNBC. The company had declined to comment on the report, and spokesperson Mark Gillies repeatedly declined to say whether the name change was a marketing stunt.

The automaker, which pleaded guilty to deceiving regulators about the true pollution levels of hundreds of thousands of diesel vehicles, then…

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