YouTube launches PSAs encouraging Americans to get vaccinated | The Verge

acastro_210309_1777_vaccine_0001.0 YouTube launches PSAs encouraging Americans to get vaccinated | The Verge
Illustration by Alex Castro / The Verge

YouTube is launching a series of COVID-19 vaccine public service announcements, calling it the “first chapter” of a partnership with the London School of Hygiene & Tropical Medicine’s Vaccine Confidence Project. The ads will start running in the US today and roll out internationally in coming weeks, coinciding with local vaccine availability.

YouTube posted a dozen 16-second videos on the company’s channel, as well as two 31-second clips (one in English, one in Spanish) and a longer compilation stringing them together. The messages encourage people to “get back to what you love” by getting the vaccine, offering reasons like “because birthday songs,” “because roller coasters,” “because wedding receptions,” and “because everything.”…

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