Fear Street, Netflix’s experimental new “serialized movies” trilogy based on R.L. Stine’s popular book series, received a new trailer today during Netflix’s Geek Week.
— Netflix Geeked (@NetflixGeeked) June 9, 2021
Unlike other trilogies, which are often released over the course of several years, Netflix is releasing these within three weeks. The idea is to keep people consistently engaged with a film series the way they would a TV show. Or, if you’d like to think of it another way, Netflix is definitely open to exploring the concept of weekly releases — just in the form of movies.
It’s an interesting concept. If the films, which all take place in the same world over three distinct periods (1994, 1978, and 1966), are enough to bring people in every single week to see what happens next, could this be a recurring release strategy for Netflix? It’s one that Netflix executives are excited to see play out.
“[Director Leigh Janiak] created these worlds and these characters that you really fall in love with,” Lisa Nishimura, Netflix’s vice president of independent film and documentary, told the New York Times. “So the ability to, in a week, come with the next film that continues the story, gives audiences a wonderful kind of interlocking of narratives that they will want to stay inside of and be deeply engaged with.”
The first Fear Street movie hits Netflix in July.
More announcements about some of Netflix’s most anticipated shows and movies, including The Witcher and Stranger Things, will be announced this week during the company’s Geeked Week. IGN will have all the details throughout.