Esports News and Other Content

Ticket Sales Mixed but Positive for Revamped Activision Blizzard Esports Leagues | The Esports Observer

Activision Blizzard’s two city-based esports leagues are seeing positive signs in ticket sales for early season events, but sources conceded that market results have been mixed heading into this crucial year. The franchised Overwatch and Call of Duty leagues are embarking on new traditional sport models that include city-based teams hosting events and traveling globally […]


SoStronk Partners With Mobile Premier League for CS:GO | The Esports Observer

Indian esports platform SoStronk has partnered with real money gaming platform Mobile Premier League (MPL). The partnership will allow MPL’s users to play Counter-Strike: Global Offensive via the SoStronk desktop app. MPL’s investors include Sequoia India, Times Internet, GoVentures, and others Indian esports platform SoStronk’s parent company Archetype Entertainment Private Limited has announced a partnership […]


NHL Leverages Esports as ‘Promotional Vehicle’ at Chel Gaming Challenge | The Esports Observer

The Chel Gaming Challenge, a live-streamed two-hour event from the St. Louis Ballpark Village with current NHLers such as Seth Jones and Jack Eichel, gaming influencers and other personalities, kicked off what will be the NHL’s third iteration of the Gaming World Championship. Chris Golier, NHL VP of business development/global partnerships, called it “a promotional […]


A Parking Garage and a Concert Hall: Inside the Call of Duty League Launch Weekend | The Esports Observer

2020 has brought esports into a new era of home market competition, which kicked off last weekend at the Call of Duty League launch weekend. Twelve franchises representing cities from Europe and North America brought their teams to Minneapolis, Minnesota, for three days of competition at The Armory, a former basketball arena turned renovated concert […]


A Look at Brand Integrations Throughout the 100 Thieves Cash App Compound | The Esports Observer

100 Thieves in conjunction with Cash App unveiled its new Los Angeles based headquarters last week to a crowd of over 200 people. Named the 100 Thieves Cash App Compound, the 15,000-square foot facility houses all the day-to-day operations including a space for apparel design, esports training facilities, streaming pods for talent, content creation, editing […]


The First Mobile Esport With Home Venues: A Guide to Honor of Kings in 2020  | The Esports Observer

When talking about franchising business models in esports, the go-to examples are the Overwatch League from Blizzard Entertainment, and Riot Games’ League of Legends. However, few game publishers have applied this model to mobile esports titles. We have discussed before whether franchising is the future for esports, that more investors in the west believe that […]