Esports News and Other Content

Team Vitality Signs Smartphone Accessories Brand RhinoShield | The Esports Observer

French esports organization Team Vitality has secured a partnership with premium smartphone accessories brand RhinoShield. The six-month deal will see RhinoShield serve as the organization’s official supplier of accessories for Team Vitality players, and will create a line of co-branded smartphone cases. The cases will be used by Team Vitality players and made available for […]


Mountain Dew Announces Expanded Partnership With PUBG Mobile | The Esports Observer

PepsiCo soft drink brand Mountain Dew announced an in-game activation and extended partnership with PUBG Mobile. The deal will see product placement in-game via the “Mountain Dew Fuel Stations” and will be available for players to experience for a limited time. Additionally, in some international markets, specially-marked Mountain Dew product purchases will allow customers to […]


Update: TikTok Paints Dire Picture if Ban Succeeds, Files for Preliminary Injunction | The Esports Observer

TikTok has asked the U.S. District Court of Washington D.C for a preliminary injunction against the Aug. 6 executive order issued by President Donald Trump and other subsequent punitive actions taken by the U.S. Treasury and Commerce departments that would ban the short-form video app.  Also on Wednesday, Interim Head of TikTok Vanessa Pappas filed […]


Fnatic Taps New Leadership Team Hires, Appoints New Chairman Lucien Boyer | The Esports Observer

London-based esports organization Fnatic has named sports and entertainment industry veteran Lucien Boyer as its new chairman. Boyer previously served as the CMO of Vivendi, and as chairman and co-founder of Global Sports Week. He was also the global president and CEO of Havas Sports & Entertainment for over 15 years. Boyer’s predecessor as chairman, […]