Team SMG Signs SPORTFIVE as its Commercial Sales Representative | The Esports Observer

Singaporean esports organization Team SMG announced Wednesday that it has signed with global sports business agency SPORTFIVE as its commercial sales representative.  SPORTFIVE, formerly known as Lagardère Sports and Entertainment, will sell sponsorship packages to endemic and non-endemic brands and generally raise brand awareness in Asia on behalf of the organization. Team SMG was founded […]


Sports Agency SPORTFIVE Establishes Global Esports Unit | The Esports Observer

Global sports business agency SPORTFIVE, a subsidiary of Lagardère Group formerly known as Lagardère Sports and Entertainment, announced that it has implemented a globally operating esports unit led by Eike Gyllensvärd and Moritz Altmann. The formation of the esports division is a result of the agency’s recent restructuring to focus on global growth areas. SPORTFIVE […]